
Modern sales and marketing platforms generate massive volumes of engagement, pipeline and customer interaction data. However, extracting meaningful insights across accounts, campaigns and teams remains a major challenge for many organizations.
In this session, Kevin will demonstrate how companies can derive rapid value of their SalesTech data by analyzing both per-account and cross-account signals in real time. By combining operational data with fast analytics, teams can uncover deeper insights about customer behavior, pipeline health and revenue opportunities.
You’ll learn how modern data infrastructure enables organizations to move beyond static, surface-level insights and instead build dynamic intelligence that power smarter sales strategies and account intelligence.
• Analyze engagement and pipeline data at the individual account level
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• Generate cross-account insights to identify patterns and trends
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• Turn SalesTech data into actionable intelligence for revenue growth
This session is ideal for data teams, revenue operations leaders and engineers looking to maximize the value of their SalesTech stack.